This delightful concept was conceived by Freeform, and I was tasked with creating frame designs and animation. The job was to create a 4 minute burning jack-o-lantern animation with flames that change color over time. This animation would play alongside a block of advertising in order keep viewers engaged and not click away during ads.

To help things along we added some ghosts that would fly into frame and initiate color changes and other magical interactions.


Play video clip below or click here.